SHOWE Organisation Platform Terms of Use

The Showe Group Ltd
Company Number: 16928608
Registered Office: Dale House, Bredon Road, Tewkesbury, GL20 5BX
Version: 2.0

Date: 05/06/2026
These Terms of Use (“Terms”) govern access to and use of the SHOWE platform, including the web application, mobile application, programme builder, admin tools, analytics dashboard, and related services provided by The Showe Group Ltd (“SHOWE”, “we”, “us”, “our”).
By creating an account, clicking acceptance, or otherwise using the platform on behalf of an organisation, you confirm that you are authorised to bind that organisation to these Terms.

In these Terms:

• Account means a registered organisation account on the SHOWE platform.

• Client Personal Data means personal data processed by SHOWE on behalf of the Organisation in connection with the Services.

• Data Processing Agreement or DPA means the SHOWE Master Data Processing Agreement incorporated into these Terms by reference.

• End User means an individual who accesses, purchases, views, or interacts with content through the SHOWE platform.

• Organisation means the venue, producer, promoter, museum, gallery, event organiser, publisher, or other business entity using the platform.

• Services means the SHOWE platform, programme builder, hosting, distribution, analytics, messaging, and any related services made available by SHOWE.

• User Content means all programmes, text, images, links, advertising, sponsor content, media, event information, and other materials uploaded or published through the platform.

2. Agreement Structure

2.1 These Terms govern the Organisation’s use of the Services.
2.2 Where SHOWE processes personal data on behalf of the Organisation, the DPA applies and forms part of these Terms.
2.3 If there is any conflict between these Terms and the DPA in relation to personal data processing, the DPA shall prevail.
2.4 Any commercial order form, pricing schedule, tier schedule, or statement of work signed by the parties shall form part of the agreement between the parties.

3. Eligibility and Authority

3.1 You warrant that you are acting on behalf of an Organisation and have authority to enter into these Terms.
3.2 You must provide accurate, complete, and current account information.
3.3 You are responsible for maintaining the confidentiality and security of your account credentials.
3.4 You are responsible for all activity carried out through your Account.

4. Services Provided

4.1 SHOWE provides digital tools for the creation, publishing, distribution, and management of interactive programmes and related visitor or audience content.
4.2 The Services may include, depending on the selected tier or configuration:

• programme builder tools;

• QR access tools;

• content hosting and distribution;

• audience engagement features;

• notifications and messaging;

• analytics dashboards;

• ticket or wallet integrations;

• advertising and sponsorship modules;

• recommendation and travel information modules;

• admin and workshop tools.

4.3 Feature availability may vary depending on the Organisation’s tier, configuration, permissions, and any separate commercial agreement.
4.4 SHOWE may modify, improve, suspend, or discontinue features from time to time, provided that any material change does not remove the core functionality agreed for the relevant paid tier without reasonable notice.

5. Organisation Responsibilities

5.1 The Organisation is responsible for:

• all User Content uploaded, submitted, or published through the Services;

• ensuring that all User Content is accurate, lawful, and appropriate;

• ensuring that it has all necessary rights, licences, permissions, and consents to use and publish User Content;

• ensuring that content does not infringe intellectual property rights, privacy rights, publicity rights, or other rights of third parties;

• ensuring that any marketing, sponsorship, event, or audience communication complies with applicable law;

• ensuring that any notifications or audience communications are lawful and appropriately authorised;

• maintaining suitable internal access controls for its own staff and users.

5.2 SHOWE is not responsible for the accuracy, legality, or completeness of User Content supplied by the Organisation.
5.3 SHOWE may remove or disable access to any User Content that it reasonably believes breaches these Terms, applicable law, or any third-party rights.

6. Acceptable Use

The Organisation must not use the Services to:

• publish or distribute unlawful, harmful, misleading, defamatory, or infringing material;

• upload malware, harmful code, or malicious content;

• attempt to reverse engineer, copy, scrape, or disrupt the Services;

• collect or use personal data unlawfully;

• send spam or unlawful marketing communications;

• misrepresent the source, sponsorship, or ownership of content;

• use the Services for any purpose that would compromise security, integrity, or lawful use of the platform.

7. Data Protection and Privacy

7.1 Each party shall comply with applicable data protection law, including the UK GDPR and the Data Protection Act 2018.
7.2 The parties acknowledge that, depending on the relevant processing activity:

• SHOWE may act as controller for its own account administration, billing, legal compliance, security, fraud prevention, and platform-wide aggregated or anonymised analytics;

• the Organisation may act as controller for its own audience communications, content decisions, and business use of the Services;

• SHOWE may act as processor where it processes Client Personal Data on behalf of the Organisation under the DPA.

7.3 The DPA sets out the detailed terms governing processing of personal data by SHOWE on behalf of the Organisation.
7.4 The Organisation shall ensure that it has a lawful basis for any personal data it uploads, shares, or instructs SHOWE to process.
7.5 The Organisation shall not instruct SHOWE to process personal data in a way that would breach applicable law.
7.6 Where End User personal data is collected through the Services, the Organisation is responsible for providing any required privacy information and notices to its own End Users, except to the extent SHOWE provides notices for its own processing activities.

8. Notifications and Messaging

8.1 Where notification or messaging features are enabled, the Organisation may use those features only in accordance with applicable law, the DPA, the selected tier, and any usage limits set by SHOWE.
8.2 The Organisation is responsible for ensuring that any notifications, messages, or audience communications:

• relate to the relevant event, venue, or service;

• are not unlawful or misleading;

• respect any user consent, opt-in, or preference settings;

• comply with frequency and content restrictions imposed by SHOWE or by law.

8.3 SHOWE may throttle, block, or suspend messaging activity that it reasonably considers excessive, unlawful, or contrary to these Terms.

9. Ticketing, Wallet, and Third-Party Integrations

9.1 The Services may integrate with third-party systems, including ticketing providers, payment processors, mapping tools, messaging services, and analytics services.
9.2 Third-party services are subject to their own terms and privacy policies.
9.3 SHOWE does not control third-party services and is not responsible for their availability, accuracy, security, or performance.
9.4 The Organisation is responsible for the accuracy of any data it supplies to third-party systems or imports into the Services.

10. Intellectual Property

10.1 As between the parties, the Organisation retains ownership of its User Content.
10.2 The Organisation grants SHOWE a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, adapt, display, transmit, distribute, and otherwise use the User Content solely to provide, operate, secure, support, promote, and improve the Services.
10.3 SHOWE retains all rights, title, and interest in and to the Services, including the platform, software, code, workflows, templates, dashboards, systems, interfaces, and associated intellectual property.
10.4 Except as expressly permitted in writing, the Organisation must not copy, modify, reproduce, resell, sublicense, or create derivative works of the Services or any part of them.

11. Analytics and Aggregated Data

11.1 SHOWE may provide the Organisation with analytics and reporting relating to the Organisation’s use of the Services and the End User activity associated with the Organisation’s content, subject to the tier, configuration, and DPA.
11.2 The Organisation may use analytics made available through the Services for its internal business purposes and, where permitted by its commercial arrangement, to present insights to its own clients and stakeholders.
11.3 SHOWE may also use aggregated, anonymised, or de-identified data for service improvement, benchmarking, security, product development, and industry insights, provided that such data does not identify any natural person.
11.4 The Organisation must not attempt to re-identify any aggregated or anonymised data.

12. Fees, Commission, and Payment Processing

12.1 Fees, commission, and payment processing arrangements shall be set out in the applicable tier, order form, or pricing schedule.
12.2 Where SHOWE facilitates the sale of digital programmes or related content, the commercial model may provide for:

• a price set by the Organisation subject to any platform minimums;

• SHOWE to retain an agreed commission;

• payment processing fees to be deducted;

• the remaining balance to be remitted to the Organisation.

12.3 Where SHOWE collects payments on behalf of the Organisation, SHOWE acts as a platform and payment agent only to the extent stated in the commercial agreement.
12.4 The Organisation is responsible for any taxes, including VAT or other applicable taxes, arising from its sales or supplies.
12.5 All fees are payable in accordance with the invoice or payment schedule agreed between the parties.

13. Availability and Support

13.1 SHOWE will use reasonable efforts to make the Services available and to provide support in accordance with the applicable service level or support schedule.
13.2 SHOWE does not guarantee uninterrupted or error-free operation of the Services.
13.3 Planned maintenance, updates, emergency fixes, and third-party outages may affect availability.

14. Security

14.1 SHOWE shall implement appropriate technical and organisational security measures designed to protect the Services and Client Personal Data.
14.2 The Organisation is responsible for:

• maintaining internal access controls;

• ensuring only authorised personnel access its Account;

• keeping login credentials secure;

• promptly notifying SHOWE of any suspected unauthorised access.

14.3 The Organisation must not do anything that knowingly undermines platform security or the security of other users.

15. Suspension and Termination

15.1 SHOWE may suspend or restrict access to the Services immediately where it reasonably believes that:

• the Organisation has breached these Terms or the DPA;

• the Organisation has used the Services unlawfully;

• there is a security risk;

• payment is overdue;

• suspension is required to protect the Services, other users, or third parties.

15.2 Either party may terminate the Services in accordance with the commercial agreement or, if no separate period is agreed, on reasonable written notice.
15.3 Upon termination or expiry:

• the Organisation’s right to access the Services ends;

• any outstanding fees remain payable;

• data handling shall be governed by the DPA and applicable law;

• the Organisation must stop using SHOWE’s branding and platform access rights except as otherwise agreed.

16. Liability

16.1 Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.
16.2 Subject to clause 16.1, SHOWE shall not be liable for indirect, special, or consequential loss, loss of profit, loss of revenue, loss of goodwill, or loss of anticipated savings.
16.3 Subject to clause 16.1 and any separate commercial cap agreed in writing, SHOWE’s aggregate liability arising out of or in connection with the Services shall be limited to the fees paid by the Organisation in the preceding 12 months.
16.4 The Organisation is responsible for its own content, pricing, audience communications, legal compliance, and third-party claims arising from its use of the Services, except to the extent caused by SHOWE’s breach of these Terms or the DPA.

17. Changes to These Terms

17.1 SHOWE may update these Terms from time to time.
17.2 If a change is material, SHOWE will give reasonable notice where practicable.
17.3 Continued use of the Services after the effective date of the updated Terms constitutes acceptance, except where the change is required by law or is immaterial.

18. Governing Law and Jurisdiction

18.1 These Terms and any dispute or claim arising out of or in connection with them shall be governed by the laws of England and Wales.
18.2 The courts of England and Wales shall have exclusive jurisdiction, unless the parties agree otherwise in writing.

19. Notices

19.1 Any notice under these Terms shall be sent to the contact details recorded in the Organisation’s Account or to any other address notified in writing by the relevant party.

20. General

20.1 If any provision of these Terms is held invalid or unenforceable, the remainder shall continue in full force.
20.2 No failure or delay by either party to exercise any right shall operate as a waiver of that right.
20.3 The Organisation may not assign or transfer its rights or obligations under these Terms without SHOWE’s prior written consent.
20.4 These Terms, together with the DPA, any order form, and any applicable pricing schedule, constitute the entire agreement between the parties concerning the Services.