Privacy Policy — The Showe Group Ltd (SHOWE Platform)

Last updated: 02/02/2026

The Showe Group Ltd (“SHOWE”, “we”, “us”, “our”) operates the SHOWE mobile application and associated web platform that delivers interactive digital programmes and event services. We are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains what data we collect, how we use it, and your rights under UK data protection law.

1. Who We Are

Data Controller:

The Showe Group Ltd
Unit 24 Old St Ursula’s School, Brecon Road, Bristol, BS9 4DT
16928608
Contact: backstage@showe.biz
We are registered with the UK Information Commissioner’s Office (ICO).

1A. Our Role

SHOWE acts as the data controller for personal data collected through the platform.
Venue partners receive only aggregated and anonymised data unless otherwise required to deliver a specific service requested by the user.

2. What Data We Collect

We collect only data necessary to operate the platform.

Account Information

• Name (if provided)

• Email address

• Telephone number

• Gender

• Account ID

• Login credentials (encrypted)

Usage & Interaction Data

• Programmes viewed

• Features used

• Engagement metrics (clicks, time spent, favourites)

• App navigation behaviour

Event & Ticket Data

• Ticket reference numbers (via venue ticketing integrations)

• Events attended

• Programme purchases

Device & Technical Data

• Device type

• Operating system

• App version

• Anonymous identifiers

• Push notification tokens

Optional Data (Only With Consent)

• Location data for venue proximity alerts

• Marketing preferences

• Favourite venues

Behavioural Interaction Data

·       This includes user responses to interactive features within programmes (such as reactions, polls, and engagement inputs), timing of interactions, and patterns of use during events.
·       This data is used to analyse audience behaviour, measure engagement levels, generate aggregated insights for venues, and improve user experience and platform performance.
We do not collect special category data.

3. How We Use Your Data

We use personal data to:

• Provide access to digital programmes

• Enable purchases and downloads

• Operate ticket wallet features

• Deliver app functionality

• Personalise content and recommendations

• Send service notifications

• Send marketing notifications (with consent)

• Improve platform performance

• Produce aggregated analytics for venues and advertisers

We do not sell personal data.

4. Legal Basis for Processing

Under UK GDPR we rely on:

Contract

• Account creation

• Programme access

• Purchases

• Ticket wallet features

Legitimate Interest

·       Platform improvement and feature development
·       Audience engagement analysis and behavioural insights
·       Aggregated reporting to venues and partners
·       Fraud prevention and platform security
·       Service optimisation and performance monitoring
·       Analysis of user interaction and behavioural engagement to improve platform effectiveness and provide aggregated insights to venues

Consent

• Push notifications

• Marketing messages

• Venue promotions

• Location-based alerts

You may withdraw consent at any time in app settings.

5. How Long We Keep Data

We retain data only as long as necessary.

Data Type	Retention
Account data	While account active
Programme history	Up to 24 months
Analytics	Aggregated after 24 months
Marketing consent	Until withdrawn
Support requests	24 months

Inactive accounts may be anonymised or deleted.

6. Sharing Your Data

We share limited data with trusted service providers:

• Cloud hosting providers (AWS)

• Analytics providers

• Push notification services

• Payment processors

• Ticketing system integrations (e.g. Spektrix)

• Venue partners (aggregated or event-related data only)

All providers are under data processing agreements.
We share only what is necessary.
Payment transactions are processed by third-party providers. SHOWE does not store or have access to full payment card details.
We do not sell personal data and do not permit third parties to use personal data for their own marketing purposes.

7. Venue Partners

When you attend an event and access a venue programme:
 

• Venues receive aggregated and anonymised engagement data only. This data does not identify individual users and cannot reasonably be used to re-identify any individual.

• This may include interaction rates, engagement levels, and usage patterns

• Venues do not receive personally identifiable information unless required for a specific service you have requested (such as ticket integration)

 
Venues cannot contact you or use your data for marketing unless you have given explicit consent.

8. Advertising & Tracking

Interactive advertisements inside programmes may record:

• Click events

• Interaction counts

• Engagement duration

This data is aggregated and used to measure effectiveness. It is not sold to third parties. We may use engagement and usage data to personalise content, recommendations, and user experience within the app.
This does not involve automated decision-making that produces legal or similarly significant effects.
You can control personalisation features through your app settings.

9. Your Rights

You have the right to:

• Access your data

• Correct inaccurate data

• Request deletion

• Restrict processing

• Object to processing

• Withdraw consent

• Request data portability

To exercise your rights, contact: [backstage@showe.biz]
We respond within 30 days.

10. Security

We protect data using:

• Encrypted connections

• Secure cloud infrastructure

• Access controls

• Role-based permissions

• Audit logging

No system is perfectly secure, but we follow industry best practices.

11. Children

SHOWE is not directed at children under 13. We do not knowingly collect their data.

12. International Transfers

Where data is processed outside the UK, we ensure appropriate safeguards such as approved contractual clauses.

13. Cookies & App Tracking

Our website uses cookies and our app uses tracking technologies for:

• Functionality

• Analytics

• Performance

You can manage preferences in settings.

14. Changes to This Policy

We may update this policy. Significant changes will be notified in-app or by email.

15. Complaints

You can complain to the UK regulator:
Information Commissioner’s Office
ico.org.uk
0303 123 1113