SHOWE for Heritage & visitor attractions

Give every visit a richer story.

Create a digital visitor guide that brings your building, collection or place to life through stories, images and useful information.

Create your visitor guide Try the programme

Built with SHOWE programme blocks

This is what your programme could feel like.

Explore four sample pages, scroll through the programme and tap a profile or poll. Discover partner placements and sample merchandise as you scroll. These examples follow the image-led layouts in the SHOWE programme builder.

1Welcome

2Look closer

3Your visit

4Reflect

Tewkesbury Abbey

Visitor guide · SHOWE demonstration

Look closer. There is more to discover.

Step into a place of history, craft and reflection. Let the guide introduce the details around you, connect them with the people who shaped the building and invite you to consider its future.

— SHOWE visitor-guide demonstration

Sample recommendation

The Garden Table

A little pause after a little wonder.

Discover a nearby café and carry on the conversation after your visit.

Explore this recommendation →

A live recommendation could introduce a local café and link to its current visitor information. This fictional business is not an Abbey recommendation.

Discover more

A building full of stories

An image-led guide can connect the architecture you see with stories you might otherwise walk past. Use full-width images, narrative notes and short questions to encourage visitors to pause and explore.

Tewkesbury Abbey

Look closer

Image stories

Tap an image card to explore.

Look up · Look closerThe architectureRead more +

A photograph and a short interpretive note can draw attention to the vaulted ceiling, the carving and the changing light.

History · Craft · CommunityThe people behind the placeRead more +

Introduce the people who built, cared for and continue to use a historic place through narrative and image-story blocks.

Take a little of the experience home

Programme shop

Illustrative products and prices · not available to buy in this demo.

Sample artwork for Illustrated souvenir guide

Illustrated souvenir guide£6View sample product →

An example printed souvenir guide, shown with artwork from the visitor-guide demo. It is not an official Abbey shop product.

Your visit

Your route through the guide

01
Begin your visit
Welcome and orientation
02
Explore the architecture
Pause and look up
03
Discover the history
Stories across the centuries
04
Reflect on the future
Share your perspective

Visitor information

Feel prepared before you arrive.

Your guide can explain access, facilities and where to find help.

Sample information block; check the organiser’s current details before visiting.

Help care for this place

A donation block can connect visitors with your organisation’s giving page.

See how this block works

In a live programme, the donation link opens your chosen giving page. This demo does not take payments.

Tewkesbury Abbey

Reflect

Have your say

What would you like to explore further?

Architecture & craftPeople & historyThe Abbey’s future

Thanks for trying the poll.

Demo only. Your answer is not submitted.

Discover what’s next

Give visitors another reason to return

Introduce a future exhibition, talk or special visit alongside the guide they are already exploring.

Explore events →

Sample recommendation

The Garden Table

A little pause after a little wonder.

Discover a nearby café and carry on the conversation after your visit.

Explore this recommendation →

A live recommendation could introduce a local café and link to its current visitor information. This fictional business is not an Abbey recommendation.

Scroll inside the preview · choose a page above

Adapted from your Tewkesbury Abbey visitor-guide mock-up. Demonstration only; not an official visitor publication.

From the builder to your audience

Your content. Your atmosphere. A programme worth exploring.

Combine the same blocks you use in the workshop: a cover that sets the tone, stories with space to breathe, practical information and moments that invite a response.

Set the scene

Hero / Cover + Welcome message

Bring the story to life

Image story + Narrative text

Make it useful & interactive

Accessibility + Donation + Poll

Understand what captures attention.

SHOWE’s audience analytics sit in your organisation dashboard. They help you understand engagement with your published programmes.

This demonstration does not measure programme views or collect poll responses.

Ads & Recommendations are an optional paid add-on. The sample partners, products and prices are illustrative; merchandise links can open your existing shop. Offline reading is available in the app after opening a programme online; live polls and links need a connection.

What it helps you do

Tell more of the story

Use rich content to add depth to the information visitors see on signs or in a printed guide.

Keep your guide relevant

Update published content as exhibitions, opening information or interpretation changes.

Understand what captures interest

Use guide engagement insights to help plan future content and interpretation.

Make it part of the whole experience.

Explore how your programme connects with each stage of the visit.

Before the visit

Share your guide link to introduce the place and help visitors prepare.

On site

Display a QR code at reception or alongside existing visitor information.

After the visit

Give visitors a guide they can return to as they reflect on what they discovered.

Simple pricing. Pay for what is used.

SHOWE Core is free for organisations. Programme charges apply when an audience member gets your programme.

Paid programmes

10%

commission on programme sales

Free programmes

20p

per audience download, paid by your organisation

Optional paid add-ons: Push Notifications and Ads & Recommendations.

Questions from your sector

Can the guide complement our printed materials?

Yes. Use QR codes or links on existing signs and leaflets to connect visitors to richer digital content.

Can I update exhibition information?

Yes. Keep your published guide current as exhibitions, interpretation and visitor information change.

Can visitors use it in areas with poor signal?

Visitors can read the guide offline in the SHOWE app after opening it once online. Online interactions and external resources still need a connection.

Talk through your programme in a demo

Explore other ways to use SHOWE

Theatre & live events Festivals & community Conferences

Bring the stories of your place to life.

Create your visitor guide

What it helps you do

Tell more of the story

Use rich content to add depth to the information visitors see on signs or in a printed guide.

Keep your guide relevant

Update published content as exhibitions, opening information or interpretation changes.

Understand what captures interest

Use guide engagement insights to help plan future content and interpretation.

Make it part of the whole experience.

Explore how your programme connects with each stage of the visit.

Before the visit

Share your guide link to introduce the place and help visitors prepare.

On site

Display a QR code at reception or alongside existing visitor information.

After the visit

Give visitors a guide they can return to as they reflect on what they discovered.

Questions from your sector

Can the guide complement our printed materials?

Yes. Use QR codes or links on existing signs and leaflets to connect visitors to richer digital content.

Can I update exhibition information?

Yes. Keep your published guide current as exhibitions, interpretation and visitor information change.

Can visitors use it in areas with poor signal?

Visitors can read the guide offline in the SHOWE app after opening it once online. Online interactions and external resources still need a connection.

Talk through your programme in a demo

Give every visit a richer story.